Samuel Ashton’s uniquely soulful voice and timeless RnB sound have captivated audiences across the UK, selling out shows nationwide. With over 500,000 streams on Spotify and airplay on the BBC, his national success is now going global—making waves throughout Europe, the United States, and Australia.
Cene Magazine’s Joe Bill writes “Blessed with soaring vocals that feel like a warm jumper keeping you safe from the cold”; backed up by his accomplished band, The Instincts, 2025 promises to see them set stages alight with their captivating live performances.
Deliciously soulful – BBC’s Leo Ulph
A celebration of pure, unfiltered soul and passion – Black Deer Live
Samuel and the band are currently back in the studio working with Grammy-winning engineer Ian Dowling on their new album.
We’ve had the absolute pleasure of working with the incredibly talented Samuel Ashton, whose soulful voice and powerful songwriting continue to wow audiences. With his band The Instincts, he’s headlined top London venues like The Camden Club, Green Note, and performed at the Summer Stage at St Martin-in-the-Fields.
We’re proud to be part of his musical journey and excited for what’s next!
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