Samuel Ashton's music has been described as "deliciously soulful" by the BBC's Leo Ulph and as "a celebration of pure, unfiltered soul and passion" by Black Deer Live.
Samuel's soul voice and classic RnB sound have seen him sell out shows across the UK and make waves with over 500k streams on Spotify and radio play on the BBC, throughout Europe, the United States and Australia.
Cene Magazine's Joe Bill writes "Blessed with soaring vocals that feel like a warm jumper keeping you safe from the cold"; backed up by his accomplished band, The Instincts, 2025 promises to see them set stages alight with their captivating live performances.
Samuel and the band are currently back in the studio working with Grammy-winning engineer Ian Dowling on their new album.
Highlights:
- Performances at several major festivals including; Black Deer, Blue Reef, Jurassic Fields, Camper Calling, Rock Oyster, Great Estate, Great Escape, On the Road
- Sold Out Headline Shows at prestigious London venues: Troubadour, Green Note, The Slaughtered Lamb
- Featured on BBC Introducing
- Over 500k streams
